Sanos Group
Unified by data
Role
Creative Director & Lead Designer
Contribution
Brand architecture
Concept design & development
Art direction
Website design
Presentation design
Brand guidelines
A fragmented brand
Sanos is a leading clinical research and development organisation with multiple subsidiaries, each specialising in distinct areas of expertise. Over time, these sub‑brands developed their own unique identities, resulting in a disjointed brand presence. To strengthen cohesion and reinforce Sanos’ market leadership, a visual realignment was essential, bringing all sub-brands together as a unified family while evolving their visual identities to reflect the company’s industry-leading position.
The brand divide
Through research and a workshop, we discovered that each subsidiary had a specialised area of expertise they were deeply committed to. This presented a challenge – while maintaining their distinct focus was essential, aligning them under a unified brand identity was equally important.
A unifying element
The common thread across all subsidiaries was their shared commitment to delivering high-quality data. This insight became the foundation of the new visual identity. Data was positioned as the core element, supported by a distinct graphic style and a unique colour system for each sub-brand. This approach allowed each subsidiary to showcase its expertise while remaining visually aligned with the Sanos family.
