Selected writing

Creative leadership

More is less

Creative leadership

More is less

Employer brand

Brand purpose is fading.
Workplace purpose isn’t.

Employer brand

Brand purpose is fading.
Workplace purpose isn’t.

Brand strategy

Smart phones. Dumb brands?

Brand strategy

Smart phones. Dumb brands?

Creative leadership

More is less

Brand strategy

Smart phones. Dumb brands?

Employer brand

Brand purpose is fading. Workplace purpose isn’t.

(C) Scott McNamara 2026

(C) Scott McNamara 2026

(C) Scott McNamara 2026